How Direct Bookings Increase Revenue in Hospitality

Direct bookings bring not only more profit to hotels and restaurants but also more control over guest relationships.

“Direct bookings mean not only more revenue but also more control over the guest experience.”
— German Hotel Association (IHA)

Why Direct Bookings Matter More Than Ever

According to a Statista study from 2024, around 40–50% of hotel bookings in Europe are made through online platforms like Booking.com or Expedia. These typically charge 15–20% commission – a costly dependency.

In contrast, there's a growing interest from guests in booking directly via the hotel’s website – provided it is professionally built and easy to use.

Key Benefits for Hosts:

  • 💰 Higher profit per booking
  • 💬 Direct customer contact without intermediaries
  • 📊 Access to real customer data for targeted marketing
  • 🛎️ More opportunities for upselling (e.g., breakfast, late check-out)

Key Figures & Trends

  • +18% profit per direct booking compared to OTA bookings (Source: SiteMinder)
  • 67% of guests under 35 book directly via smartphone
  • 25% of guests abandon a booking if the website appears unprofessional
  • Hotels with direct booking options receive on average more positive reviews

Why Many Still Hesitate

Despite the advantages, many hosts still don't focus on direct bookings because:

  • ❌ The website is outdated or hard to navigate
  • ❌ No online payment system is in place
  • ❌ No availability overview
  • ❌ Lack of marketing to drive traffic to the site

The Solution: KIMISUITE Booking & Restaurant Hub

KIMISUITE offers a smart solution to boost direct bookings – simple, modern, and commission-free.

🔧 Website Widgets for Direct Booking

  • Ready to use – no coding skills required
  • Easily integrated into any existing website
  • Mobile-friendly and GDPR-compliant

🌍 Multilingual Interface

  • Automatic language switch based on location
  • Ideal for international guests
  • Translatable content directly within the app

💳 Integrated Payment Solutions

  • PayPal & Stripe integration
  • On-site payment or direct online payment
  • Real-time booking confirmation

🔗 Synchronization with Booking.com

  • Avoid double bookings
  • Central management of all reservations
  • Simple channel management

Conclusion: Less Platform, More Guest Connection

Direct bookings are no longer a technical hurdle – with the right solution like KIMISUITE, your website becomes an active sales channel. More profit, direct guest contact, and full control over your offerings are the result.

👉 Start Now with KIMISUITE

🔗 Try the demo or register for free:
Sign up now